SocialCentiv

Dallas Twitter marketing experts highlight a new feature offered by the top social network for improved brand engagement.   Twitter recently introduced a new feature that could help businesses face the challenges that accompany efforts to increase brand engagement on the network head on. The social networking giant announced the addition of enhancements to its audience insights dashboar...

  Social media marketing expert Macy English discusses the impact making Tweets searchable on Google has had on the digital marketing world thus far.   Earlier this year, Google approved a deal with Twitter that makes Tweets posted on the top social network searchable. The move makes the constant data stream accessible by the top search engine: a powerhouse combination that some have ...

Twitter marketing tool developer SocialCentiv discusses three ways recent changes implemented by the top social network may impact business marketing.   Twitter recently announced changes made to the social network. Reports say the company renamed its Twitter Publisher Network the Twitter Audience Platform in addition to extending advertisements to mobile devices among other changes. Th...

Pop star Katy Perry is known for having made her mark on the music world, but recently she made headlines for taking one of the top global social networks by storm as well. In an effort to launch her new perfume line, Perry, who is the most followed celebrity on the network boasting over a massive 70 million followers, launched a pop up shop on Twitter using the platform’s Buy Now Link.  ...

Dallas Twitter marketing tool developer outlines reasons intent based marketing techniques are more successful than those that overlook audience intentions.   Earlier this year, branding analysts predicted that 2015 would be the year that intent based marketing would prevail as a leading force in business marketing. Promotion concepts that take into consideration the intent of a target ...

Three ways that the use of Twitter as a marketing tool helps businesses improve the effectiveness of their social media marketing campaigns.   There are several ways that businesses of any type can effectively build their brand. However, in the age of social media, not having a strong presence on platforms like Twitter can be a hindrance to elevating a business’ success. There are tools...

Twitter marketing expert outlines benefits for businesses that incorporate social listening into their marketing strategies. Although growing in popularity, social listening isn’t a trendy phrase on the tip of everyone’s tongue, but it is a highly important element of business marketing strategies today. What exactly is it? Social listening can be defined as the process of identifying i...

In a past report from Business News Daily, writer Nicole Fallon suggested that the best tool businesses have at their disposal for being effectively promoted on social media is their employees. Fallon writes, “If your staff isn't using their profiles — particularly LinkedIn and Twitter — as branding tools for your company, you may be missing out on a big marketing opportunity.”   Many b...

SocialCentiv is announcing the introduction of a new feature that will assist businesses that use its Twitter marketing tool with effectively responding to potential customers. The new component “Suggested Replies” will offer users suggestions in various categories of how to begin their responses to individuals they connect with on the top social network.   Why Businesses Can Benefit fr...

According to a recently released Benchmark report by social analytics company Simply Measured, Twitter engagement increased by 105 percent year over year in the fourth quarter of 2014 for the Top 100 Interbrand Global Companies measured. As the year progresses, businesses of all types are taking stock of such reports in order to gain insight into what methods can help them improve their soc...