Key Reasons Businesses See More Success With Intent Based Twitter Marketing

Dallas Twitter marketing tool developer outlines reasons intent based marketing techniques are more successful than those that overlook audience intentions.

Dallas Twitter marketing tool developer outlines reasons intent based marketing techniques are more successful than those that overlook audience intentions.

 

Earlier this year, branding analysts predicted that 2015 would be the year that intent based marketing would prevail as a leading force in business marketing. Promotion concepts that take into consideration the intent of a target audience have shown to be highly successful across multiple platforms.

 

In the past, digital marketers have found themselves stuck between a rock and a hard place when it comes to facing the dilemma of accurately assessing when consumer interest meant intent to make a purchase. Today; however, there are tools on the market that help identify and separate the “just looking” crowd from potential business customers who are ready to buy immediately. These tools include one by Twitter marketing tool developer SocialCentiv, which combs through conversations on Twitter by the masses and finds those relevant to what their business clients offer.

 

The Value of Gaging the Intentions of Potential Business Customers

 

According to Macy English of SocialCentiv “Intent marketing is a concept focused on the use of the consumer’s intent to make a purchase or engage in an offer, whether that intent has been implied or made explicit… By utilizing this ideology, a better return on investment is typically seen due to the diminished need to create awareness about the need for or usefulness of products and services in the minds of consumers prior to their making a purchase.”

 

The tool developed by English’s company helps facilitate the link long missing in traditional marketing campaigns that was made more plausible by the popularity of social networking sites like Twitter “social listening.”

 

SocialCentiv helps facilitate a key component of intent marketing on social networks “social listening.” English says that the tool is designed with the capability of singling out conversations in which potential business customers have expressed their intent to make a particular type of purchase, opening the door for businesses to engage with them directly on Twitter about solutions for meeting expressed needs.

 

Why Intent Marketing is Taking Center Stage

 

There are three key reasons why more businesses are relying on intent based marketing tools like SocialCentiv. These are:

 

• Intent based marketing generates more real leads - Traditionally marketing methods used to direct more traffic to a business website relied heavily upon keyword research or monitoring what individuals have typed into their search boxes online. Today’s tool; however, afford businesses the opportunity to use actual conversations potential customers are engaging in on Twitter and other social media to understand what they want and need. This in turn, allows for the development of more effective marketing messages.

 

• Intent based marketing tools help businesses mine big data - So much data is now available online and on social networks so that it can be difficult understanding how to process it all. Tools like SocialCentiv can help refine the list so that the most important information is utilized effectively to connect businesses with conversations they can turn into customers.

 

• Intent based marketing helps target individuals - Marketing efforts that consider the intent of an audience help business marketers effectively single out those who will most likely engage in an offer or purchase a product or service offered to them via Twitter.

 

As a business marketer it is vital that social media marketing strategies are developed with clear objectives in mind. The use of information that identifies customer intent should be one major goal. More information about utilizing a Twitter marketing tool like SocialCentiv for intent based marketing can be found by visiting http://socialcentiv.com/.

 

Media Contact:

 

Macy English, SocialCentiv

http://socialcentiv.com/how-it-works/#contact

Find SocialCentiv on Twitter, Facebook, LinkedIn, and Google+.