How Businesses Can Effectively Use Twitter as a Marketing Tool

Three ways that the use of Twitter as a marketing tool helps businesses improve the effectiveness of their social media marketing campaigns.

Three ways that the use of Twitter as a marketing tool helps businesses improve the effectiveness of their social media marketing campaigns.

 

There are several ways that businesses of any type can effectively build their brand. However, in the age of social media, not having a strong presence on platforms like Twitter can be a hindrance to elevating a business’ success. There are tools on the market today that help businesses find potential customers on the top social network. But it is important to first realize the potential Twitter has as a tool in itself. When it comes to business marketing, Twitter can be used as a tool for:

 

• Increasing website traffic

• Promoting a product or service to potential customers in real time

• Building brand awareness

 

Harnessing the Power of Twitter as a Marketing Tool

 

In a recent SocialCentiv blog titled “How to Use Twitter as a Marketing Tool,” social media marketing expert Sarah Beacom addresses the frustrations some businesses have in getting started with the process of trying to market on the top social network. According to Beacom, “When it comes to learning how to use Twitter as a marketing tool, a business must first decide what their end goal is: are they looking to bring more consumers into their store? Are they trying to get the word out about a new product? Or maybe they’re just trying to gain more following and engagement online, and make the right audience aware of their services.”

 

By first establishing a goal it is easier to make a determination about how exactly you want to utilize Twitter to build your brand.

 

Using Twitter Marketing Tools to Boost Campaigns

 

Once a goal is set, then it is helpful to examine what additional tools are available that will give any campaign a boost. Twitter marketing tools like SocialCentiv are available to help businesses that need support for carrying out a range of functions. This includes singling out potential customers that have expressed the intent to make a particular type of purchase in their conversations on Twitter.

 

The platform can take a marketing message and present it to potential customers in casual conversations after finding those who have already expressed the intent to make a purchase related to what a business has to offer. It automates the process of finding and responding to followers with whom businesses are seeking to engage with the most. Beacom says of the tool, “Through keywords, geo-targeted locations, and a customized landing page and follow-up email, SocialCentiv provides an easy-to-use service for those looking to find the right people online.”

 

SocialCentiv is currently offering a free 7-day trial to those who would like to test drive the Twitter marketing tool and see what benefits can be offered to them.

 

More About SocialCentiv

 

SocialCentiv is a Twitter marketing tool that allows businesses to find prospects who have been vocal about their intent to make a purchase, and present them some type of offer they will find relevant to their needs. With the use of this intent-based marketing approach Beacom says that her company finds that a far greater number of potential customers traffic the websites and ultimately patron the businesses of its clients than they would without using SocialCentiv. Individuals who would like to learn more about how SocialCentiv works, or take advantage of the current trial offer can visit http://socialcentiv.com/ today.

 

Media Contact:

 

Macy English, SocialCenitv Twitter Marketing Tool

http://socialcentiv.com/how-it-works/#contact

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