Twitter Marketing for Business Growth: Measuring the Success of Your Efforts

Three ways to determine whether your Twitter marketing efforts are working.

 

Twitter marketing is no longer a novice idea, but it is one that continues to be innovated. The top social network is a prominent marketing medium where businesses of practically any size or type can find scores of potential customers at any given moment. The innovation in related marketing efforts lies in the ways businesses connect with prospects on Twitter.

 

Twitter has dedicated a section of its website to businesses seeking to learn ways to utilize the social network for growth. According to Twitter, “Building your business on Twitter is simple with the right products and resources.” The company offers tools for growing followers, driving website traffic, and managing one’s business presence on the platform. Many credit the resource with helping them improve their Twitter engagement. However, a number of businesses still feel a void when it comes to Twitter marketing productivity and noticeable rates of success.

 

Developing Sound Twitter Marketing Strategies for Business Growth

 

When devising and implementing Twitter marketing strategies for business growth, it is also important to develop a monitoring strategy to keep track of what is working, and what is not. There is also the issue of finding the right starting point when so many options are available. In a recent blog, Twitter marketing expert Macy English of SocialCentiv outlines tips for businesses that may be stuck in a rut with regards to the latter.

 

Says Beacom, “Whether you’re a startup looking to create a Twitter account from scratch or a small business/agency seeking to grow your online presence, it can be a struggle to figure out where to start on the widely-popular social platform.”

 

According to Beacom, finding the right starting point involves first developing a marketing plan that defines a clear goal, using services that optimize Twitter, and A/B testing of hashtags and Tweets. The social media expert further notes, “You may know how to use Twitter hashtags, but which ones should you choose? Which keywords should you target? It can be overwhelming to determine a Twitter strategy with all of these variables.”

 

Measuring Twitter Marketing Success

 

When a plan is spelled out and one is ready to give an specific business Twitter marketing strategy a try, then the monitoring process should be ready to go full force. There are three ways one can effectively measure the success of a strategy without spending a relentless amount of time tracking feedback for every Tweet sent out one by one. These are:

 

• Has there been a marked increase in traffic to your website? - A lot can be said of any marketing effort if it has helped to increase your online authority and bring more traffic to your business website.

• Has there been a marked increase in the number of followers for your business Twitter page? - More Twitter followers is indicative that not only have your Twitter marketing tactics helped garner you more attention on the social network, but potential customers are finding your brand attractive enough to want to build a deeper connection.

• Has there been a marked increase in business revenue? - The bottom line is always the best indicator of where strategies stand when it comes to testing if they are working.

 

Strategy implementation and monitoring can be too time consuming for some businesses and start ups to keep track of on their own. There are resources like SocialCentiv that have entered the market in recent years to help businesses in need of turnkey solutions for Twitter marketing. SocialCentiv is one option for those seeking a Twitter marketing tool that facilitates scouring millions of real time conversations on the network to single out those relevant to a business’ offerings and engage in them.

 

Businesses can search online for more information about the best practices for increasing Twitter engagement and in turn, see more significant growth through marketing on the platform.

 

 

Media Contact:

 

Macy English, SocialCenitv

http://socialcentiv.com/how-it-works/#contact

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