How to Market on Twitter When You Don’t Have the Time

Twitter marketing tool developer discusses ways businesses can increase engagement on the social network with limited time availability.

Twitter marketing tool developer discusses ways businesses can increase engagement on the social network with limited time availability.

 

If there is one thing that businesses today can really use it’s more time to devote to marketing. Social media marketing has become as crucial to business success as typical core operations. However, although its value is widely recognized it is difficult for many to find the time to commit to it. Twitter marketing in particular can take a lot of time when it comes to Tweeting messages and responding to potential customers.  Most business operators today just don’t have the excess time to spare.

 

However, those who feel they have limited time for social media marketing are likely missing out on a wealth of opportunity for increasing their bottom line. According to statistics, over 70 percent of Internet users worldwide are active on social media. In the United States over the same percentage of people online network on social media in some form or fashion. Social media marketing is so widely popular because it is a cost effective way for businesses to reach many prospective customers without having to use big brand style advertising campaigns. The type of interaction on social networks like Twitter is also excellent market research because it allows businesses to hear straight from prospects what their wants and needs are, as well as the types of purchases they intend to make in the short-term.

 

Four Ways to Master Twitter Marketing on a Time Crunch

 

In a recent blog post, Twitter marketing expert Kristina Hegmann outlined four effective strategies for mastering Twitter business marketing when time is a consideration. According to Hegmann by creating a strategy, thinking in terms of quality, going offline, and listening for opportunities, businesses will position themselves to see more success with their Twitter marketing campaigns.

 

• Creating a Strategy - To this point Hegmann says “Before you even think about jumping on Twitter, take a few moments to think about what you really want to get out of using Twitter for your business. Do you want to grow your number of followers? Do you want to use it as a customer service platform? Do you want to find new customers?” Strategy development is a vital first step.

• Making Quality, Not Quantity Most Important - Paying attention to the quality of Tweets is also necessary. The Twitter marketing expert suggests, “Don’t just share a Tweet for the sake of sharing a Tweet. Make sure the message you are sharing contains value for those who read it.”

• Going Offline - According to Hegmann “Mastering Twitter marketing doesn’t require you to always be logged on, reading every Tweet in your feed, or even sending and replying to Tweets… Start promoting your Twitter account on flyers, business cards, and other promotional materials to build awareness that your business has a presence on Twitter.”

• Listening for Opportunities - Last but not least Hegmann says “Social listening is a trending topic these days but not many people are aware of the possibilities that it brings to the table.” The action is based on intent marketing, and aims to find conversations in real time that relate to a business offer, and connect with potential customers through the conversations they are already having.

 

Social Listening With SocialCentiv Twitter Marketing Support

 

SocialCentiv is one resource on the market that gives businesses another alternative to managing effective Twitter marketing campaigns while dealing with time restriction challenges. The Twitter marketing tool “listens” to conversations on the popular network and singles out those where a person has expressed the intent to make a purchase related to what a business offers. The leg work is then done for finding potential business customers that it would be most beneficial to connect with.

 

For more information about SocialCentiv, or to sign up for a free 7-day trial to try the platform, please visit SocialCentiv online today.

 

Media Contact:

 

Macy English, SocialCentiv

http://socialcentiv.com/how-it-works/#contact

Find SocialCentiv on Twitter, Facebook, LinkedIn, and Google+.

 

 

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